Business Plan

I finished our business plan:


http://dl.dropbox.com/u/31735637/E%26E%20Business%20Plan.docx

Intellectual Property

How can we protect the Memory-Master?


http://www.ipo.gov.uk/patent.htm

There have been a great number of view master 'copies' so it is possible for use to replicate the design to some extent, making it recognisable without breaching copyright laws 
Examples of View-Master inspired designs:  

 The Conway Colourscope  (1950's)

McDonald's monoscopic viewer  (2002)

The TRUE-VIEW stereoscope  (1950's)

A chinese View-Master 'copy'














The View-Master viewer has been around for over sixty years. In that time other companies have produced copies so close to the View-Master design that they can even view Sawyers and Gaf reels. 


Therefore we are able to design a casing in-capturing the character of the original View-Master, but we will have to patent the idea of putting in a digital camera. 

Formative Feedback

We presented the Memory-Master to a panel and the feedback we got was as follows:


They liked the Retro trend we had identified
They liked the idea of reinvention 


They wanted to know clearly what our product was
How would we distribute?
Money required to get the Memory0Master off the ground?
Protection?

Offering more than just a product

After a meeting with the group, I suggested we offer more than just a product, maybe a space for our customers to share their photos, an opportunity for networking and perhaps collaboration of keen photographers whom had purchased the Memory-Master. 

Innovation in eco-friendly packaging: Andrew Kim

I was looking at ways we could package the Memory-Master in a more environmentally sound way, than just using recyclable materials and came across this inspiring piece of design.

Kims Andrew's a CCS student has redesigned the iconic coke bottle to make it more eco-friendly.The new bottle shape would take up far less space in shipping pallets per bottle, and a push-up in the bottom large enough to accommodate the cap of the bottle beneath it would enable stacking. Said cap is offset for better drinkability.

Another interesting design feature is that underneath the label, the bottle is ribbed so that it can compress like an accordion, taking up even less space when it's time to go into the recycling truck.

http://www.core77.com/blog/object_culture/andrew_kims_square_coke_bottle_design_16266.asp

CRS: Looking at how best to package our Memory-Master

Being that I have been put in change of our businesses Corporate Social Responsibility, I've started looking at materials we could make the Memory-Master out of. Due to the nature of the product and the fact the casing will house delicate parts I need a durable plastic which is recyclable.

Polycarbonate

Mainly used for electronic applications that capitalise on its collective safety features. Being a good electrical insulator and having heat resistant and flame retardant properties, it is used in various products associated with electrical and telecommunications hardware.

Polycarbonate seems like the perfect choice as it can be recycled too, it is a #7 recyclable plastic. The plastic is durable and versatile with common uses including compact discs; "unbreakable" glazing; electronic apparatus housings; lenses including sunglasses, prescription glasses, automotive headlamps, riot shields, instrument panels.


The Motorola MOTO W233 RENEW is made from recycled plastic bottles
http://www.pcadvisor.co.uk/news/mobile-phone/109133/motorola-phone-made-from-recycled-plastic-bottles/

Design of the Memory-Master

Designed by Luke Harris, the groups CEO