I was looking at ways we could package the Memory-Master in a more environmentally sound way, than just using recyclable materials and came across this inspiring piece of design.
Kims Andrew's a CCS student has redesigned the iconic coke bottle to make it more eco-friendly.The new bottle shape would take up far less space in shipping pallets per bottle, and a push-up in the bottom large enough to accommodate the cap of the bottle beneath it would enable stacking. Said cap is offset for better drinkability.
Another interesting design feature is that underneath the label, the bottle is ribbed so that it can compress like an accordion, taking up even less space when it's time to go into the recycling truck.
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